But these Insights shouldn’t trump your true audience, it’s more of a confirmation on who responds best. I may target Women 35-55 in the US, UK, CAN and AUS for example to get better results from my ads. You can see your Current Facebook Page Audience which can be a good way to target demographically for age and gender and maybe even cities to focus on. Just go to your Facebook Page, then click on the Insights icon on the very left of your screen (looks like a bar chart). Now let’s circle back to the Audience section in your Insights of your Facebook Page. These categories also show up in the Suggestions section if you type in a keyword. The 2nd way to research keywords is to Browse the categories specifically and see if there are some ways you want to target your ads. Usually if you select one Job Title, then other similar Job Titles will come up. Select one keyword or job title and then select Suggestions to see what other possibilities come up. The best way to do keyword research is to just see what types of suggested keywords come up when you type in a keyword in the interests section of your Facebook Ad Audience area. If you decide to save that audience to use in an ad, you can select Use a saved audience at that time. But this is a specific number for the US market and each country will have its own size guidelines.Īnd if you are a local business, then of course, you will only target locally. Usually I like to narrow down my audiences to 1-5 Million people with more specific keywords. That’s huge and probably not effective for targeting. In this example, the people interested in Social Media is 633+ Million people. I like to mouse over to the right to see how many people are in the audience. It could be anyone who likes a Page about Social Media, or who likes content related to the broad subject of Social Media. So for example, if someone is “interested” in social media, that will be very general. Unfortunately we don’t know exactly how Facebook adds the people to these keywords but it helps to think about how they might be added when you are choosing your keywords. The Saved Audience section looks exactly like the Audiences area in the Ad Set level when you create an ad. Now you can play around with the research without creating a draft ad. Select Create Audience and then Saved audience from the dropdown menu.Go to the Menu icon in the upper left corner (3 lines) and select Audiences.Go to the Facebook Ads Manager (I typically use the direct URL to get there:.Here’s how you get to the Audiences section in the Facebook Ads Manager to get started with your research. Behaviors (which include things like Engaged Shoppers or Frequent Travelers).Interests (which can be a general term like Yoga or a Facebook Page like Yoga Journal).You can do Facebook Ads keyword research in two ways.īoth of these methods are in the Detailed Targeting area. Remember, whenever I’m talking about Facebook Ads keywords, that also applies to Instagram Ads keyword research because they use the same platform. You can also access this in the Detailed Targeting section of the Ad Set level as you are setting up your ad, but the Audiences area allows you to play around without creating an ad. There are paid tools out there to find keywords, but in my opinion, the best way to do research is through the Audiences Area in the Ads Manager. Audience Insights was a much more robust tool that is not as effective for doing research now. Unfortunately there used to be more ways to research keywords and possible Facebook Pages to target with an ad. 2 Free Ways to Do Facebook Ads Keyword Research In this article, I’m going to share with you the 2 free ways to do keyword research, what the differences are in the keywords, and how to test your keywords the right way. So how do you do your research and how do you know what keywords to test? Wondering how to find the best keywords for your Facebook and Instagram Ads? Would you like to reach your perfect audience and save more money in your advertising efforts?įacebook and Instagram targeting are a bit of an art form and there are a lot of choices in keywords.
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